On the 8th of June 2006 the Food Standards Australia New Zealand in partnership with the Australian Consumer Commission implemented new standard for the food labelling. Previously some foods such as unpackaged foods (e.g. fruit, vegetables, nuts and seafood) were not required to display the Country of Origin. 

The Country of Origin Labelling of Food (CoOL) standard provides consumers with more information about the country or countries where their food is produced. This information ensures consumers can choose food grown, produced, processed and/or packaged from a particular country or countries and therefore make an informed choice. 

All CoOL must be displayed in English, it must be legible, distinct to the background and at least 9mm high.

  • For PACKAGED seafood there must be a clear statement that outlines where the food was made or produced. Alternatively, the package must state where the food was made, manufactured or packaged for retail sale and that the contents are derived from imported ingredients or local and imported ingredients.
  • For UNPACKAGED seafood, fresh or preserved (smoked, dried, salted, canned) the country or countries of origin must be displayed. Alternatively, a statement outlining that the fish is a mix of local and imported food or a mix of imported food must be clearly displayed.

If your seafood supplier is not displaying the CoOL ask them why not or report them directly to the Australian Seafood Consumer Hotline 1800 737 147. The Hotline is available 24 hours – 7 days and is for the reporting of all suspected mislabelling of seafood.